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Becks has been asked to give up his £20 million advertising contract with Pepsi, the football star among sporting heroes face a backlash for promoting food and drinks which experts claim are unhealthy. The kids who aspire to be like and idolise him are been given the wrong message from the celeb adverts, which show fit, healthy footballers, often with gleaming smiles drinking the fizzy drinks. Unfortunately in real life these drinks are affecting the teeth and health of the kids that watch them.

“No parent in their right mind regards cola as a healthy option,” said telly and radio doc Mark Porter. Unfortunately Dr Mark Porter does not work in the areas of Glasgow that I work in day in and day out or he would not have made that remark, as lots of children in the West of Scotland seem to drink fizzy drinks as if they are going out of fashion and are obviously allergic to milk and water, which are a much healthier option. Many people do not realise that even sugar free or diet versions of these fizzy drinks also cause tooth decay.

Dr Mark hit out after the Consumer Association magazine Which? said 75% of British parents believe Becks and other stars should not be advertising Pepsi and similar sugary drinks and food.

So many young children idolise the likes of David Beckham, I bet his kids Brooklyn, Romeo, and Cruz have nice teeth and have a sensible diet.

Pepsi now have a social networking site which allows users to discover which celebrities they resemble by comparing their own interests to those of their idols.
Becks, 32, takes part in an ad for the site along with fellow football superstars Thierry Henry, Cesc Fabregas, Frank Lampard, Ronaldinho, and Lionel Messi. Other celebs, including musicians, are expected to be added to the site, which has been created as part of a drive to reach young consumers.

Now I love David Beckham to death but this is something that I think he should do, as the health of the children who dream about being him is far more important than greed.