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I happen to be on the mailing list for HMV so occasionally I receive e-mails from them about offers and new releases etc. Nothing exciting to be talking about……until recently! I received an e-mail which said “Don’t Forget your Dad”.

The e-mail was reminding people that it is Father’s Day on Sunday the 15th of June. Which is all fine except that I lost my Dad to cancer six months ago. Now I know that these e-mails are not personal and there is no way they could know that my Dad has died I just think that there are a thousand ways to say that it is Father’s Day and check out what presents they have in stock.

1: “It’s Father’s Day Sunday, 15th of June, so click here to check out our great range of presents”
2: “We have hundreds of great gifts for Father’s Day” etc etc

I just think that “Don’t Forget your Dad” was a little tactless due to the fact that there are thousands of people like me who have lost their Dad, or who’s parents have separated and are no longer able to see their Dad…..We do not need a reminder not to forget them.

For such a large international company you would think that their PR team could be just a little more tactful and think in future.