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The Everyman campaign was launched back in 1997, in the UK by The Institute of Cancer Research. The campaign aims to raise the awareness of both prostate and testicular cancer. The campaign also runs a host of initiatives and adverts to raise awareness of male cancer.

Everyman also receives funding support from Tacheback, a UK charitable event where each September, thousands of men grow a sponsored moustache for that month to raise money for the Everyman’s research.

In recent years one of Everyman’s campaigns are various celebs and sportsmen who pose naked to help the cause.

Here are just a few samples of the naked campaigns, past and present.

Hollyoaks and Dancing On Ice Star - Chris Fountain

Abercrombie & Fitch Model - Albert Reed

Hollyoaks actor - Ashley Taylor Dawson

England Goalkeeper - David James

Spanish Tennis Player - Fernando Verdasco

English Actor - Mitch Hewer

Ex Blue Member - Simon Webbe

Manchester City Footballer - Shaun Wright Phillips

The British Olympic Rowing Team

Holby City Actor - Jeremy Edwards

London Wasps Fullback - Danny Cipriani

England Cricketers - Stuart Broad, James Anderson & Alastair Cook

Aston Villa Midfielder - Nigel Reo-Coker